I’ve been 'doing advertising' for over two decades now. The first 18 years were with Adam Scholes at some of London’s leading agencies. And for the past seven years as a solo Creative Director running large accounts and pitches. And generally trying to appear important.
Under Sir John Hegarty at BBH we created work for Johnnie Walker, Lynx and Audi. We projected Gail Porter onto the House of Commons for FHM’s 100 Sexiest Women issue, which was hailed as "The greatest stunt of the 20th century" by the BBC. And which my father-in-law described as 'despicable'.
We moved to work for Dave Droga at Saatchi & Saatchi in 2001 helping win Agency of the Year at Cannes, with Lions for Coco de Mer 'Orgasms' campaign and 'Hello David' for Toyota. We learnt the art of 'Nothing is Impossible'. As well as spending a ridiculous amount of time inside The Pregnant Man.
Next we joined JWT, winning a D&AD silver pencil for Golden Skins plus a BTA Gold for MTV. We also won the £40m global Baileys account and Army pitch. The 'TA LIve' campaign was a media first, broadcasting “live” TV ads from Afghanistan and involved weekly status meetings where we had to promise no one would get killed live on air.
In 2013 I joined Leo Burnett as a solo Creative Director to run the £50m Co-op account. It was a monster at times. But a brilliant challenge. I Creative Directed every part of the business from TV, OOH, press, in-store, digital and social, even getting involved in re-labelling products and starting a school's food initiative. I was also Creative Director and co-writer on the BITC ex-offenders 'Second Chance' campaign that won over 70 awards and helped get over 700 ex-offenders into full time employment.
Three years later I joined Saatchi & Saatchi. This was a double return - working on HSBC again - as Global Creative Director. And also back at Saatchi's where the green carpet in the corridor was still the same as it was when I'd left a decade ago. I enjoyed the challenge of running the HSBC account in markets around the globe, but was ultimately frustrated by the lack of work produced. I also Creative Directed the Marie Curie account creating the 'Extra Hour' campaign that won a Gold at the Media Week awards.
In 2017 I went to VCCP, heading up and winning European pitches for Suzuki and eBay, as well as helping run the enormous TFL account.
I am currently working at MullenLowe alongside Lovisa Silburn, writing and running the NHS and Truth Project accounts .
Contact: firstname.lastname@example.org 07939 210935
BBH 1995 – 2001
Saatchi & Saatchi 2001 – 2004
JWT 2004 – 2013
Leo Burnett 2013 – 2016
Saatchi & Saatchi 2016 – 2017
VCCP 2017 - 2018
MullenLowe 2018 -